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Marketing ROI
Calculator™

Find out whether your marketing is creating profitable business—or simply creating activity you cannot confidently connect to closings.

Calculate true returnCompare attributable income to spend
See conversion costsMeasure leads, appointments, and closings
Find the weak pointImprove tracking, conversion, or economics

Make every marketing dollar accountable

Marketing is an investment only when you can measure the return.

Enter results from one channel or campaign over the same time period. Use net income after brokerage split and transaction expenses.

Your Marketing Numbers

About two minutes. Nothing is saved or submitted.

1 · Measure investment and activity
$
2 · Measure income and confidence
$
%
How confidently can these closings be tied to this marketing?

This calculator provides planning estimates only. Attribution, lead quality, conversion, timing, expenses, and results vary. ROI is calculated as (attributed net income − marketing spend) ÷ marketing spend. It does not guarantee future performance.

What the number means

Attention is not the same as profitable acquisition.

A channel earns more budget when its results can be attributed, its leads convert, and its cost per closing leaves enough margin.

1

Track the source

Connect each lead, appointment, and closing to the campaign that produced it.

2

Coach the conversion

Fix the weakest handoff before paying for more volume.

3

Scale profitable economics

Increase investment only when attributable income consistently exceeds the cost.

Better marketing starts with better measurement

Connect campaign performance to your full conversion path.

Use the Lead-to-Closing Calculator™ to see exactly where opportunities advance—or disappear.

Find My Conversion Gap →